Nowadays, technological advancements are accelerating and, thinking back to ten years ago, we can remember how fascinated we were with how the Internet and its many complementary innovations have changed so many aspects of our lives. . Today, technology has dramatically changed the way we operate, the way we communicate, and even the way we perform our day-to-day tasks. The graphic design industry is no exception to this revolution. Technology now plays a vital role in the development of digital art forms such as websites, logos, covers, animations and motion graphics.
Marlon Richards, better known as javiidesignz, an established Jamaican graphic designer, with past and ongoing digital collaborations with prominent musicians such as Tommy Lee Sparta, Gold Gad and Yaksta, is now challenging local dancehall artists to harness the gifts of the digital revolution. According to Javiidesignz, internet technology complemented by digital creative design is the gift that keeps on giving.
“In the past, graphic design was strictly associated with product branding which involved marketing materials and packaging. However, with the rise of the Internet, brands are able to gain universal exposure online, allowing companies to uniquely identify potential customers, communicate with their existing customers, and examine data in real time. real time to recognize the sources of incoming traffic. I think dancehall artists should adapt this marketing strategy to their music,” Javiidesignz told Disrupt Magazine.
True to his words, the savvy graphic designer is no stranger to pushing the boundaries when it comes to marketing, having recently been involved in a campaign aimed at capturing the attention of rappers, producers, engineers and others in the American music industry. , whom he seeks with ambition to transform into loyal and satisfied customers. Digital content marketing is making astronomical progress. One industry that is benefiting from its growth is the local online comedy industry.
The application of creativity, technology, good graphics and good content has made some comedic content creators in Jamaica stand out favorably from others. One such content creator is Deno Crazy, a Jamaican comedian who has grown exponentially on platforms such as Instagram, YouTube and TikTok by implementing innovative marketing techniques in his content, combining humor, creativity, music and graphics to capture its audience. Warning. It is this amalgamation of attributes that Javiidesignz believes dancehall artists need to implement into their own content to attract new fans and spread their music across borders.
“I don’t mean that dancehall artists have to turn into comedians now; that’s not what I’m saying. However, I think they can be much more creative than they are now. I believe that a little imagination and inspiration can go a long way. For example, these artists can partner with many content creators, give them permission to use their music in their content, and work together in a way that would be mutually beneficial for both parties,” Javiidesignz told Disrupt Magazine. According to Javiidesignz, he also thinks dancehall artists should collaborate more often with graphic designers to realize their creative marketing vision.
“In my opinion, dancehall artists can reach a wider audience with their content online if they also work more with graphic designers. As a skilled graphic artist, I know that I can effectively generate fan engagement by generating eye-catching graphics with their music video content to give a dancehall artist a competitive edge. I know I can achieve this, along with many of my colleagues in the industry. All we need is a chance. said Javiidesignz.
Creativity, innovation and technology take on dynamic forms, so graphic design needs to change with the times. The rise of digital content marketing will undoubtedly impact a brand’s core revenue, and dancehall artists are not exempt from this revolution. For artistic, marketing and economic expressions, graphic design will always be an essential tool and will continue to evolve with technological advances.