A graphic designer’s design Safelite has been chosen as the new logo for industry software standards organization CIECA – possibly for the next 25 years.
The Collision Industry Electronic Commerce Association announced on Sunday that Safelite graphic designer Lauren Stefanov’s submission won an industry-wide competition for a refreshed CIECA logo. Along with bragging rights, Stefanov received a $500 gift card.
Stefanov also won second place and another $100 gift card for an alternate logo she created. CCC visual designer Dina Magon won third place and a $50 gift card.
“I was shocked and excited when I learned that my logo was the winning design and I’m honored that my logo was chosen,” said Stefanov, who worked in Safelite’s marketing department for 2.5 years. according to CIECA. She also holds a Bachelor of Fine Arts in Graphic Design from Bowling Green State University and has done design work for School Pride and Carson-Dellosa Publishing.
The contest took place as CIECA celebrates its 25th anniversary.
“We greatly appreciate the unique design Lauren has created for the new CIECA logo and we would like to thank her for her creativity in designing a logo that will help carry CIECA into the future,” said the President. of CIECA, Steve Betley (Insurance Auto Auctions) in a press release. .
The neutral non-profit organization’s work enables software from colliders in various industries to “talk to each other”. Stefanov said concepts such as “translation” and “connectivity” inspired the work, according to CIECA.
“I wanted to tie elements of the previous logo into the design and used a single circle rather than the multiple circles of the original logo,” she said, according to CIECA. “The three semi-circles radiating from the main circle symbolize technology, translation and connectivity.”
“The outer black ring should mirror the C of CIECA and ‘house’ the inner circle ‘technology, connectivity and translation’ and three semi-circles,” CIECA wrote.
Collision Industry E-Commerce Association, September 29, 2019
The Collision Industry Electronic Commerce Association’s new logo, designed by Lauren Stefanov of Safelite, is introduced. (Lauren Stefanov/Provided by CIECA)
Safelite graphic designer Lauren Stefanov, who designed the new CIECA logo, is introduced. (Provided by CIECA)
The old Collision Industry Electronic Commerce Association logo, left, and the new one designed by Safelite graphic designer Lauren Stefanov. (Provided by CIECA)