disguise acquires Mapping Matter and Previz


LONDON – Driven by accelerated demand for remote collaboration and cloud-based solutions for creative and technical teams to share their vision and progress with project owners, disguise’s latest acquisition solidifies their position as a standard solution globally recognized for end-to-end production.

These latest acquisitions mark the next step in the company’s rapid growth, following investments from the Carlyle Group and a minority stake from Epic Games, which were announced earlier this year.

Mapping Matter and Previz share a well-established reputation for delivering engaging, visually rich, and interactive cloud solutions for designers around the world. By integrating both platforms into its award-winning solution, Disguise will allow users of all three platforms to come together, develop and manage their projects in a unified and comprehensive workflow. Users will be able to collaborate: import, preview, and make creative decisions about the end result together, while easily sharing their work with clients and peers around the world.

Over the next few months, disguise, Mapping Matter and Previz are linked by their shared vision of fostering cloud-based remote collaboration between creative and technical teams. They will work closely together to develop a common user journey that delivers value to their respective customers. Ongoing development will provide access to full workflows with content engines such as Unreal Engine, which will collectively enable design, sequencing, calibrations and validation, with a pipeline of new features to be released.

A web-based technical design tool, Mapping Matter plays an important role in the simulation and photometric analysis of AV installation projects. Launched in 2016 to streamline the process of creating technical video projection designs, the platform has since been trusted by live design teams working for Cirque du Soleil, Moment Factory and Creative Technology.

Previz was launched in 2016 by a creative studio and long-term dandelion + burdock disguise workflow practitioners who envisioned a seamless workflow for designing assets creatively, planning projects effectively, and communicating ideas. with confidence, all from a single browser. The platform has since been used at live and virtual events for global brands such as the BBC, Fitbit and Land Rover.

Trusted for over 20 years on some of the world’s largest and most complex live shows and broadcasts, Disguise Software is a powerful toolkit for winning pitches, developing storyboards, creating camera rollovers, validating content, test technical configurations and design entire projects. . Its timeline-based interface allows users to create a 3D model of their mapping interface – whether it’s an LED volume, live scene, or building facade – and map a pixel-perfect real-time content on the simulated environment. disguise welcomes the acquisition of Mapping Matter and Previz to mark a new period of growth for their platform:

“We are extremely excited about this new chapter in our mission to democratize production workflows with the addition of cloud-based collaboration to the disguise platform,” said disguise CEO Fernando Kufer. “We have worked closely with the Mapping Matter and Previz teams over the years and our shared vision of remote collaboration has allowed us to join forces to provide a more comprehensive and streamlined solution for all of our users to to create their best story. We are excited to welcome Mapping Matter and Previz customers to dress up and look forward to a bright future together.


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