Givenchy will auction 15 NFTs by graphic designer Chito – WWD

0

WORLD OF COMIC STRIP: Digital artwork in the form of non-fungible tokens is becoming more popular by the day, and Givenchy is auctioning off 15 NFTs by graphic designer Chito.

Matthew Williams, the creative director of Givenchy, had enlisted Chito for his Resort 2022 collection and now his unique air-painted characters – a suspicious-looking dog, a boy with a cocked cap, a frowning girl – have become NFTs, the latest fad amid heated discussions about the potential of the metaverse.

Williams said he was looking forward to exploring NFTs and “having Chito already active in the ecosystem made it even more natural to collaborate on this limited-edition series.”

The boy in the NFT cocked hat sports a mouth in the form of Givenchy’s 4G logo.
Courtesy of Givenchy

All proceeds from the auction – with bidding starting Nov. 23 on OpenSea – will go to The Ocean Cleanup, a non-profit organization aiming to clean up 90% of floating plastic pollution from the oceans.

Chito and Williams have teamed up on the characters, taking up the prints from the pre-collection and incorporating the French house’s 4G logo in the offset mouth on a hockey mask, for example.

Born in Seattle and based in Mexico, Chito has collaborated with brands such as Supreme and is known for individually customizing outerwear such as Arc’teryx jackets.

The Givenchy resort range saw Chito’s iconic characters, including a sad clown, applied to items ranging from denim jackets to hoodies, backpacks, sneakers, face masks and a handful of custom Rimowa suitcases unique in their own right. kind.

Givenchy Resort 2022

A look from the Givenchy 2022 resort.
Courtesy of Givenchy

Givenchy has partnered with an array of tech companies to deliver the project: the Aura Blockchain consortium for smart contracts for this NFT drop; Ledger to ensure the provenance of NFTs, and the Polygon network, prized for its minimal power consumption.

Williams and Givenchy have touted the power of NFTs to disseminate the work of artists like Chito and to conceptualize the role of fashion in the physical and digital realms.

SEE ALSO:

The metaverse seen as a potential mega opportunity for luxury brands

Fashion brands are now using NFTs to pursue their sustainability goals

Karl Lagerfeld’s latest action figure is an NFT

Share.

Comments are closed.