Graphic designer Emily Kalina: rethinking the art business model with new technological advances


The art world is constantly changing, and with new technologies, new mediums and changing values ​​all affecting the art market, artists are always looking for ways to keep pace and take the lead. control of their career.

Emily Kalina, graphic designer, takes advantage of new technological advances to make art accessible and affordable for everyone. “I’ve always wanted to make art that everyone can enjoy, not just wealthy buyers looking for tax breaks,” she explains. “I want anyone who wants to be able to buy my work, and technology has finally made that possible.”

Kalina carves out an artistic legacy

Living with epilepsy has not been easy Emilie Kalina, but she has developed an approach that allows her to succeed despite the challenges of her condition. With a few adaptations to her creative process and business model, she allowed herself to carve out a bold and unique artistic legacy.

Much like a painter uses a brush on a canvas, Kalina creates paintings digitally using an Apple Pencil on an iPad Pro. This setup maintains the authenticity of the artistic process while providing more flexibility than traditional methods. It also allows her to download, print, design custom products, and sell her work directly from the digital artwork she creates. This allows him to create affordable work that anyone can enjoy. In short, technology gives Kalina more control over the marketing of her art than before.

Finding direction in Kalina’s career

Kalina’s work as an artist has gone through many different iterations. For the first fourteen years of her career, she painted only in watercolor while teaching part-time at various private institutions. She considers herself particularly fortunate to have studied (and been a teaching assistant for) renowned watercolor artist Thomas Sgouros while attending the Rhode Island School of Design (RISD) during one of the most difficult periods of her career. life.

After a brief hiatus to reassess the direction of her work, Kalina rediscovered her passion for creating affordable art that everyone can enjoy – not just the wealthy elite. According to Kalina, her new technological medium (painting on a digital surface with a stylus) has allowed her to make art that is affordable, accessible and adaptable to different products.

Although Kalina initially took care of all aspects of the business, from marketing to order fulfillment, the advent of drop-shipping and print-on-demand services allowed her even greater flexibility, allowing you to step back and let technology do some of the hard work. work for her. “I didn’t want to outsource some of these core functions because I was sailing in uncharted waters, and any misstep or lack of oversight could have sunk the whole ship,” she explains. “However, with these new services and technologies, I don’t have to worry about that. These parts of the business almost take care of themselves.

Sharing art with the world

Kalina doesn’t know where her career will take her, but she says that’s part of what makes her exciting. “I follow my own path, I walk on hitherto unexplored paths, and I am proud of it. I may not always know where I’m going, but I know it will be worth it in the end,” she says. Looking to the future, Kalina hopes to inspire other artists with her story while sharing her love of art with the world.

Learn more about Emily Kalina, discover her work and shop her prints and products at

Posted on April 4, 2022


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