Graphic designer Felipe Pantone makes the coolest French car even cooler

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Image for article titled Graphic designer Felipe Pantone makes France's coolest car even cooler

Picture: Alpine

The Alpine A110S is already one of the coolest sports cars in the world. With 292 horsepower and a dry Weighing in at just 2455 pounds, it’s quicker and nimble than it is brain-melting fast, and that’s a good thing. 0-60 comes in 4.4 seconds, which is good enough. Everything is wrapped in Gorgeous sheet metal back that’s both cool modern and quirky French vintage at the same time. The French automaker recently teamed up with an Argentinian-Spanish artist Felipe Pantone for a series of four unique A110S in Pantone’s signature color blocking style.

You might remember Pantone for working with Ken Block’s rallycross team a few years ago. Looked dope on these cars, and it still looks dope today on the Alpine. His workmanship is unique and blends well with the silhouette of the Alpine. Obviously, it was limited to using Alpine’s color scheme here, but still managed to turn it into a unique piece of Felipe Pantone art.

Image for article titled Graphic designer Felipe Pantone makes France's coolest car even cooler

Picture: Alpine

Philip Pantone: “My idea for working on the A110 is to evoke a feeling of ‘ultradynamic’. Visual speed is something I’ve been studying for years now and I feel it really comes together on this car, emphasizing its shiny design with a fast, technological look.

Alpine VP of Sales and Marketing, Cedric Journel: “Through this second collaboration with Alpine, Felipe Pantone once again demonstrates the extent of his talent. The creative work and its execution are exceptional. The play of colors, geometric shapes and optical effects reveal the A110 in a new light, with an increased feeling of movement. This work results in a modern, dynamic and captivating work of art”

It’s such a modern artist’s flex to use a word like “ultradynamic”. German companies like BMW and Porsche tried to use the word fake-as-fuck dynamism as a descriptor of their sports cars since at least 1995, and Pantone just took that shit to a whole new level. Whether it’s intentionally ironic or totally authentic, I love it for it.

Image for article titled Graphic designer Felipe Pantone makes France's coolest car even cooler

Picture: Alpine

While four of these Pantone Alpines will be built, only three will be sold to the public for a rather impressive $152,000. Considering the standard A110S will only cost customers around $75,000, that’s a hefty price premium for the artist’s work. That said, I’d much rather have a factory-approved art car from a world-famous name like Felipe than any NFT jerk someone just paid the same price for. It’s art you can to drive.

Image for article titled Graphic designer Felipe Pantone makes France's coolest car even cooler

Picture: Alpine

I wonder what it would cost for Mr. Pantone to fly to Nevada to paint my shitty old Porsche 912E. Probably as much as trying to get one into the country legally. Maybe as one in four that would qualify under the show and display rules. Worth it? May be.

Image for article titled Graphic designer Felipe Pantone makes France's coolest car even cooler

Picture: Alpine

Image for article titled Graphic designer Felipe Pantone makes France's coolest car even cooler

Picture: Alpine

Image for article titled Graphic designer Felipe Pantone makes France's coolest car even cooler

Picture: Alpine

Image for article titled Graphic designer Felipe Pantone makes France's coolest car even cooler

Picture: Alpine

Image for article titled Graphic designer Felipe Pantone makes France's coolest car even cooler

Picture: Alpine

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