Green Bay graphic designer embarks on new venture SIC Wraps


Ryly Sann says his passion for creative problem solving and his pursuit of excellence led him to re-evaluate his career last June when the coronavirus pandemic was beginning to wane.

“At that time, I took a step back and got into screen printing,” Sann said. “But after about six months I was convinced that packaging was what I should do. I didn’t know what the future would bring, but I thought to myself, sink or swim, this is what that I need to do.

This belief led to the start of his company, SIC Wraps, located in Green Bay.

By wrapping Sann means the process of applying a vinyl graphic or decal to the original paintwork of a vehicle to allow a person to change the appearance of a vehicle without the need for an expensive and complicated paint job. Packaging is commonly used for advertising so that a company can display its logo and graphics, but can also be used by an individual for personalization.

“The biggest wrap I do is for 52ft semis; it’s common,” Sann said. “I’ve done projects like big trailers for hospitals that are very tall and very wide. It’s fun to do; to see the transformation of a silver trailer and step back and see that it is now an MRI trailer or a trailer for a bike team.

Envelopes are commonly used for advertising so a business can display their logo and graphics, but can also be used by an individual for personalization.

Discovering a new career path came from nearly a decade of experience in the graphics and customization industry. His career has taken him through a wide variety of roles that have allowed him to become familiar with all aspects of design. For five years, he has specialized in graphic design and installation.

“I saw someone looking for wraps on Facebook,” he said. “I contacted him and did two vehicles and he liked my work and gave me three vehicle states. For the next three months, I traveled and installed wraps on hotel shuttles. »

As he traveled and visited a variety of stores that made wraps, he witnessed good, bad, and positive practices. He saw that there was a lot of work to do and was convinced that he had a rare skill set that would translate into success.

The next step was to find his own garage. This led to hours of driving around the Green Bay area looking for a space that matched his vision. The solution came when a friend suggested he check out the Green Bay SCORE chapter and the Start Centera project of the Greater Green Bay Chamber Economic Development Team located on the campus of Northeast Wisconsin Technical College-Green Bay.

“I was set up with two SCORE mentors, and they gave me the confidence to take the next step,” Sann said. “I had always considered this and having the experience I knew I had a good plan. They said I was headed in the right direction and just needed to tweak my plan a bit. business.

His biggest challenge was financial, and that gap was bridged by his now wife, Sara. As he completed the plan, the SCORE mentors mentioned the spaces available at the Startup Hub where SCORE has an office.

“Mentors mentioned the Startup Hub makerspaces that have garage doors,” Sann said. “I needed a 10ft by 16ft garage door, and most of the spaces I looked at were either too big or too small. It was hard to find space on a shoestring budget, but when I saw the space at the Startup Hub, it was exactly what I had in mind.

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It opened on March 1, and while he says it’s stressful starting a new business, he’s taking it one step at a time. Being in the industry, his network is vast, and by word-of-mouth alone, he is booked for several months. He does not limit his activity to company and personal vehicles, he also does murals, windows, restyling, motorcycles and recreational vehicles.

While he works in the store, Sara, who also has a full-time job elsewhere, helps him with administrative tasks. He prides himself on being a pro at organization and making sure every project runs smoothly, from planning to pickup. It’s a detail-oriented process.

“It starts with designing and determining what the client wants me to do,” Sann said. “The best skins take the inside of the business and take that message outside. It’s about figuring out what they want, what problem they’re trying to solve, and what can I do to bring that to life. vision.

On average, it takes about six weeks from consultation to completion. Once a design has been approved and sent to the printer, it takes a few weeks for the graphics to be produced. Once this happens, the installation is scheduled and takes about four days. The longevity is about five years, and after that it can be easily removed and a new casing installed.

Sann plans to be there when it’s time to do a new dress up. Their goal is to hire an apprentice installer within the next year and have their own facility and employees within five years. But he does not plan to grow too quickly.

“We’re still figuring things out with the internal structure of the company,” Sann said. “I didn’t want to take on more work than I can handle to keep us growing at the right pace. It can be difficult to stick to the plan, but so far it’s been going pretty well.

Tina Dettman-Bielefeldt is co-owner of DB Commercial Real Estate in Green Bay and former district manager of SCORE, Wisconsin.


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