The NBA 2K community is a diverse group that has spawned creative individuals who have found a way to turn their passions for the series and the sport it emulates into a livelihood. Because the 2K world is so big, there are opportunities to monetize their efforts if they have the talent and the work ethic.
2K currently offers a path to becoming a professional gamer, commentator, general manager, coach, content creator, and graphic designer. Perhaps the best and most successful example of this latest career within the 2K community is Dylan Fuller, aka ItsAlphaGFX.
I came across his work on social media and asked him to create logos for a project I did on my YouTube channel.
NBA 2K has the most expensive team building options in any sports video game. The NBA 2K series is the only one of its kind to allow players to upload original logos to customize their teams in MyTeam, Pro-Am, Crews and MyLeague modes.
This feature allows artists like ItsAlphaGFX to upload their work into the game for mass consumption, which can lead to contract work for the most talented people.
Here is an example of the initial instructions and the finished product made by ItsAlphaGFX. The following images are original logos for fictional teams in an NBA 2K20 MyLeague.
Cleveland Emeralds – Emerald green and orange – Detroit Rhythm – Purple, yellow and orange (Motown Records color scheme) Plain that resembles old Motown Record labels – Kansas City Culture – Light yellow, red and black – Phoenix Chucks (as in Chuckwallas) Green, silver and white
As you can see, it’s not just about raw artistic abilities. It’s as much about turning a brief conversation into a visual product that aligns with the customer’s vision.
I had the opportunity to speak to It’s AlphaGFX about his passion for 2K, art, and how the two have come together.
BM: How long have you been playing NBA 2K, or playing at all?
FD: I started playing NBA2K at the end of 2K17/beginning of 2K18. I’ve been a huge basketball fan for a few years now and a great player as well, so once I found a game that combined both passions I knew I had to get involved in some way. another one.
BM: How did you start as an artist?
FD: I did a lot of drawing as a hobby when I was younger, but eventually ended up studying music/music business at the University of Louisiana School at Lafayette. I had some basic knowledge of major design programs because my mother is also a graphic designer, but I didn’t pick up those skills until I got involved in the 2K community. Once I familiarized myself with the economic environment of the 2K community, I realized that I could pursue a career in design and decided to quit my day job (as an event coordinator) and to pursue design full time.
BM: When did you start seeing 2K and the 2K community as a platform for your works?
FD: When I first bought the game, I really loved the pro-am scene and started getting involved in some online amateur leagues. After trying out different roles as coach, general manager, scout and player, I realized that in all areas there was a need for team graphics. I wanted to help the community grow and I knew that having a presentable brand image would help these teams get noticed, no matter their skill level. After doing a few designs for my own teams and starting to get contacted by other teams willing to pay for design work, I realized I really liked it and started making a career out of it.
BM: What are some of the 2K-related projects you’ve completed?
FD: I’ve had the good fortune to work with Magic Gaming, Brooklyn Nets GC, and Cavs Legion GC, ranging from logo design to motion graphics, and will be working with Cavs Legion GC for NBA 2K League Season 3. I’ve also worked on logo and stream design with many top 2K pro players such as Toxsik, Goofy, and Dayfri, as well as MyTeam champion SkippTooMyLou. I also do the Twitch streaming graphics for basketball player and professional streamer, Josh Hart.
BM: What is your plan for expanding this niche you have created within the 2K community?
FD: When I started I was very focused on mascot logos and social media branding, but this has expanded to now include streaming graphics as well as motion design. My overall goal is to reach deeper into the game and basketball communities while continually evolving my skill level and innovating my style. Specifically, I would eventually like to do motion and flow design for the NBA2KLeague, NBA teams, and professional gamers who are also involved in the esports world, such as Gordon Hayward, Ben Simmons, Joel Embiid and De’Aaron Fox.
As 2K’s popularity continues to flourish, the series will continue to provide inspiration and a resource for enterprising fans who create products and services based on their passion.